Building the Voice of the EV Driver
TrustWatt is building a platform where real EV drivers, with real lives and real charging habits, shape the future of electric driving in the UK.
We turn lived experience into a living knowledge base, then use it to make EV decisions clearer, fairer, and more grounded in reality.
Why this matters
EV drivers are not one homogenous group. Decisions about policy, infrastructure, pricing, and technology are still too often made using averages, assumptions, or short-term data.
The gap between what's assumed and what drivers actually experience is growing.
Drivers without home charging
Millions of UK drivers cannot charge at home. Their experience of cost, convenience, and reliability is fundamentally different, yet consistently under-represented.
Regional differences
Charging infrastructure quality, pricing, and reliability vary dramatically across the UK. National averages hide local realities.
Ownership types
Leased, company car, salary sacrifice, and privately owned EVs create very different pressures, incentives, and expectations.
Long-term ownership
Short test drives and first-month reviews miss the reality of living with an EV for years. Satisfaction changes over time.
How TrustWatt captures real-world insight
TrustWatt captures real-world EV insight at scale by helping drivers at different stages of their journey, then learning from how their needs and experiences evolve.
My Library
Drivers who are not ready to buy yet. They ask questions, explore concerns, and build confidence through living guides, community insight, and prioritised content relevant to their lifestyle.
My Showroom
Drivers actively comparing EVs. They see what people with similar charging access, mileage, and driving patterns actually chose, compare real-world data, and understand trade-offs before committing.
My Garage
Drivers already living electric. They share living reviews, update opinions over time, and contribute ongoing insight that improves the platform for everyone else.
The tools come first. The insight follows.
What TrustWatt brings
TrustWatt is not a trade body or campaign group. We are building driver-first infrastructure that produces insight as a by-product of helping people make better decisions.
Living Reviews
Reviews that evolve over time, capturing how ownership experience changes, not just first impressions.
Living Knowledge Base
Guides, tips, and answers built from real driver experience, continuously improving as more drivers contribute.
Weighted Insights
Content and reviews are prioritised based on relevance to different charging setups, driving patterns, and lifestyles—not popularity or volume.
Journey-Based Portals
Library, Showroom, and Garage adapt to where a driver is in their EV journey, ensuring the right information appears at the right time.
Feedback Loops
Polls, surveys, and rapid response tools allow TrustWatt to capture emerging issues quickly and responsibly.
From Insight to Action
For drivers actively Exploring, TrustWatt also supports confident action—including choosing chargers and installers based on real-world experience.
Working with driver bodies and stakeholders
TrustWatt does not replace existing EV driver bodies, consumer organisations, or advocacy groups.
We provide structured, anonymised, data-rich insight generated through real driver participation and real decision-making.
Our role is to support evidence-led conversations, not opinions.
Who we work with
- EV driver associations and clubs
- Consumer organisations (motoring, energy, cost of living)
- Campaign groups focused on access, fairness, and affordability
- Researchers and academics
- Journalists covering EVs and mobility
- Policymakers and industry bodies
Responsible growth and trust
Building the voice of the EV driver requires trust.
Our principles
- Opt-in participation only
- No scraping, no purchased data
- Clear consent and GDPR-compliant data use
- Transparent purpose and outputs
- Driver-first, platform-led independence
Our outputs
- Regular EV driver sentiment reports
- Topic-specific insight briefs
- Regional snapshots
- Rapid response surveys during policy or industry changes
The infrastructure for the EV driver voice
TrustWatt is building the infrastructure for the EV driver voice to be heard clearly, fairly, and consistently—while helping everyday drivers make better decisions along the way.